WET Catalogue
Final project for the Organisation of Publishing Activities exam by prof. Manuela Pacella. During the course we studied and understood the basics, rules and movement of the contemporary publishing world, and not only, focusing on art publishing, from catalogues to artists’ books via art magazines. The subject of the final project was the realisation of
a catalogue on one of the exhibitions presented at the Macro, of our choice: DRY/WET is the catalogue realised for the exhibition on What why wet, of which I personally took care the artistic direction, coordination of the working group, a part of the research, the photography of the exhibition and the entire layout of the book. DRY/WET is conceived
as a design object and in a very limited edition given its complexity, it is presented in a plexiglass case with double ‘glass’ in which water and soap are contained: on the outside of the case there is the writing WET in full sticks, while on the cover of the volume the word DRY is written only in trace, from here the game is quite intuitive. Within the volume
this kind of hilarity is always present, through layout choices created to make the reader interact with the object, thus echoing what was the magazine’s philosophy.